Philadelphia Magazine Digital Advertisements
Digital Advertising • Adobe InDesign & Photoshop
A paywall is an arrangement on a website whereby access is restricted to users who have paid to subscribe to the site. I designed a visual hierarchy grid with typography that matched the overall branding of Philadelphia Magazine. In addition to the Paywall creative, I designed digital advertisements with a similar message to advertise Philadelphia Magazine and its subscription options. Another design was used to advertise the annual "Health Hero" event and showcase 2020's challengers. These advertisements were used for the website, mobile purposes, and email attachments.
