Awbury Arboretum Brand Identity
Branding • Adobe Illustrator & Photoshop
This project was a brand identity exploration for the Awbury Arboretum located in Philadelphia. This included creating our own logo for the arboretum and applying it to various real-life mockups, such as a website landing page, Instagram post, signage and bus poster. The colors chosen were taken from the foliage in the arboretum, which reflected well against the original image-handling used in the website and poster design.
PS2 Lofts & Residences Logo Study
Logo Design • Adobe Illustrator
This project was a Logo Study of a fictional development project in a building that was originally built as a public high school in the 1920s-30s that is now replaced as residential lofts. I designed three variations of logos including pictorial, monogram, and wordmark. i included abstract representations of both school and residential buildings to the pictorial and monogram logos and typography that resembles varsity school type for the wordmark.
Logo Design
Logo Design • Adobe InDesign
Multiple studies of different types of logo designs used for shirts and a food blog. The first logo was designed for Philadelphia's premiere all-boys dance team, "Broad Street Baadshahz, and was worn by the entire team to all competitions. The second logo was for the "Philly on Phire" benefit showcase hosted by Temple University. The logo was used on the shirts worn by the students and faculty working the showcase, as well as on social media platforms promoting the event. Lastly, I created a fun logo for my food blog that is used on the Instagram and even as a laptop sticker.
